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Larger Than Yourself


Sep 28, 2020

In the quest to bring the world’s game to the world’s city, Los Angeles Football Club reimagined what a sports team could be. LAFC’s Executive Vice President of Brand & Community, Rich Orosco, helped pioneer a supporter-first approach that made space for a vibrant community unlike any other LA has seen. Instead of a sports team with a great fan base, LAFC has become an unstoppable community first and foremost, with a great sports team attached to it.